Leadership & Vision

*Shipments destined to remote rural areas may be subject to a Delivery Area Surcharge

BendPak’s leaders are dedicated to the unified vision of the company. In other words, they work together—five days a week or more—to ensure the company’s ideals and processes are being upheld and executed to the highest degree. Often the first persons in the complex to arrive and the last to leave, BendPak’s executive managers truly lead by example. Each has a unique background and extensive experience within the company. By leading with the best, BendPak will always be the best.

 Z-220712_BendPak_278 EDITED 2.jpg

Left to right: Rudy Diaz, Jeff Kritzer, Don Henthorn, Jim Fornear, Javier Arias

Led by Don Henthorn, Founder of BendPak, and Jeff Kritzer, President and CEO, our executive team thrives through innovation and expansion. Whether that means coordinating a new marketing strategy to reach new audiences, physically expanding our grounds to expedite shipping and receiving or engineering new products to bring to market, positive direction needs to start at the top. Their infectious enthusiasm of our leaders trickles down to the rest of the staff. ​Learn more about each member of BendPak’s elite executive staff.

Jeff Kritzer

President / CEO

Jeff is a multi-talented force in the office. He’s been here for over ​35 years and knows the industry inside and out. Equally dexterous as an inventor, marketer and mechanic, Jeff drives the creative end around here without ego. On November 4, 2019, Jeff was elected chairman of the Board of Directors at the Automotive Lift Institute.

Don Henthorn

Founder / Chairman Emeritus 

 Since the beginning, BendPak’s founder still represents us in the best possible way. Always open and receptive to new ideas, he’s the main reason the company has enjoyed over a half-century of success.

Rudy Diaz

Executive Vice President / Chief Operating Officer (COO)

Rudy heads our IT department and keeps all our servers and systems updated and secure. He’s the guardian of many schematics and patented trade secrets. Under his watch, we’re kept safe from the growing cyber threats that plague other companies around the world.

Javier Arias

V​ice President of Operations

Javier has been integral to BendPak for over 35 years, and he heads operations at our home base facilities in Santa Paula. This is no easy feat, as there’s always a hundred-and-one things happening at once. He sets up the procedures for which inbound and outbound materials are accounted for and properly handled until delivery.

Jim Fornear

Chief Financial Officer (CFO)

Jim Fornear will oversee the company’s financial operations and corporate development, helping to guide BendPak through its next stage of growth. Jim has over 30 years’ experience in positions ranging from internal auditor, to controller, to CFO in both public and private companies.

*Shipments destined to remote rural areas may be subject to a Delivery Area Surcharge