Since we announced the BendPak color shift from blue to Gunmetal Gray, we’ve gotten a huge response over the web. We didn’t make this choice blindly, of course; we spent months gathering opinions from customers and distributors, and overwhelmingly, the public call was for us to make the change to Gunmetal Gray. So, who are we to argue? We’re excited about this change because it marks a new chapter in BendPak’s storied history as one of the most successful and longest-running car lift manufacturers in the world.
While a minority out there has been hesitant to accept the change to Gunmetal Gray, we’re sure that when people see what these beautiful lifts look like in their garages, they’ll lose their fears very quickly. To help that process along, we’ve taken some four-post lift photos our customers sent us recently and digitally changed the lifts from blue to Gunmetal Gray. Hopefully this demonstrates why we’re making the change.
The overall contrast in this garage—comparing the two pictures below—is very clear. The original blue pops out and leaves a very obvious visual footprint in the garage. When you compare this to the effect of the Gunmetal Gray, you see the latter is much more at home in the shop. The BendPak blue will always have a place in our hearts, but it’s shocking how cleverly the Gunmetal Gray blends with the DeLoreans. We think the new color also lends itself better for showrooms. If you’re displaying a rare or classic car, like a DeLorean, you want a solid, functional car lift that looks great but doesn’t draw attention to itself.
In the shots below, notice how your eye is quickly drawn to the vehicles. In the past, when we were a younger and smaller company, we liked the extra attention on ourselves. Now that we’ve made our mark in the industry and you folks know that BendPak stands for the utmost in quality and reliability, we trust our name alone makes the difference for our customers—more than any color ever could—and that’s something that’s never going to change.
Yet another great example why Gunmetal Gray is a better color for servicing and displaying classic custom rebuilds. The original car lift nearly pops off the page; in fact, the vibrant blue appears almost as prominent as the car itself. That’s not necessarily what you want if you’re into classic builds. The Gunmetal Gray version, in our opinion, is much sleeker and sexier, especially because it helps emphasize the car. The individual who sent us this photo was initially skeptical but pleased with the result when we showed him what his garage would look like in the new color scheme. Can’t say we’re surprised!
The Camaro-lover in this last example has two beautiful cars that look great on our blue lift. With Gunmetal Gray, it’s clear BendPak is moving itself out of the limelight. Typical garage environments don’t necessarily demand a bright blue car lift to announce itself at all times, but if you do want the blue, we will be retaining it for special orders. That means there will be an extra service fee, but we always do our best to accommodate everyone’s preferences.