SANTA PAULA, CA – May 2016—BendPak / Ranger recently announced a slight update to their iconic logos. The new logos evoke a clearer identity and fresher look for a brand globally associated with value and durability.
“When the BendPak brand was first introduced, our logo included words that we feel are no longer necessary,” said Jeff Kritzer, BendPak’s Sr. Vice President of Marketing. “Nowadays, the names BendPak and Ranger sell themselves and our products are recognized across the globe. As our brands evolve, we want our branding messages to keep pace. BendPak is known to be a forward-thinking company and this is just another example of how we’re not afraid to change.”
BendPak is giving their dealers and press agencies a June 15, 2016 deadline to cease using old logos. The new logos can be downloaded in high-resolution by clicking below:
About BendPak Inc.: BendPak manufactures car lifts, parking lifts, pipe benders and air compressors. Their Ranger brand includes tire changers, wheel balancers, brake lathes, vehicle lift products and a wide variety of garage equipment. BendPak, Ranger Products and BendPak-Ranger related marks are trademarks and/or registered trademarks of BendPak Inc. in the U.S. and other countries. For more information contact BendPak Inc. at 805-933-9970 or visit their web site www.bendpak.com. General press inquiries: firstname.lastname@example.org