BendPak, the world’s highest quality provider of car lifts and automotive service equipment is proud to announce that Bob Mehlhoff has joined their team as Creative Content Writer.

Mehlhoff comes to BendPak with more than 20 years of experience at Motor Trend (formerly Petersen Publishing). In his roles at Motor Trend, Mehlhoff worked on the company’s Performance Aftermarket side producing editorial content, photography, social, and video for Hot Rod, Car Craft, Super Chevy; and as editor of Chevy High Performance, Mopar Muscle, and as an Account Executive. This automotive industry and editorial background will serve well in his new role at BendPak as Creative Content Writer.

At BendPak, Mehlhoff will research automotive trade-related developments and topics, produce content for marketing materials, including web, social, press releases, editorials, and more. Mehlhoff’s strong network of nationwide, industry contacts combined with hands-on automotive building experience and knowledge will add a great synergy to discovering the latest automotive lift and shop equipment trends, as well as performing day-to-day content operations.

Mehlhoff holds a bachelor’s degree in Business Management from California State University Fullerton and an MBA from the University of Phoenix. Bob and his wife have a teenage son who will be graduating from high school next year, with his sights set on attending college. During Bob’s down time you can find him in his home-automotive shop working on and building his four collectable muscle cars that he has owned for quite a long time. These include a real 1969 Z/28 Camaro, 1967 Chevelle, 1956 Chevy, and a 1963 426ci Max Wedge Plymouth.

Get in touch with Bob by emailing him at bmehlhoff@bendpak.com