Privacy Policy for BendPak.com

Effective Date: April, 2026
Last Updated: December, 2022

At BendPak, privacy matters. This Privacy Policy is designed to explain, in a clear and practical way, how we collect, use, disclose, retain, and protect personal information when you interact with www.bendpak.com, our products, our services, our brands, our advertising, and our business.

We wrote this policy to be easier to navigate and more transparent than a traditional legal brick. It is organized around the same core ideas used by many large consumer brands: what we collect, how we use it, when we share it, and what choices you have.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by BendPak Inc. ("BendPak," "we," "us," or "our") through:

• BendPak.com and any pages, forms, features, or digital experiences that link to this Privacy Policy
• Ecommerce experiences, checkout flows, quote requests, reservation forms, support forms, registration forms, and marketing landing pages
• Communications by email, phone, text message, chat, social channels, trade shows, events, and other interactions with our team
• Dealer, distributor, installer, customer, prospect, and business contact relationships
• Offline interactions that relate to our products, services, support, sales, or marketing

This Privacy Policy does not apply to:

• Job applicant or employment-related information where a separate notice applies
• Third-party websites, platforms, or services not controlled by BendPak
• Deidentified or aggregated information that cannot reasonably be used to identify you

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information you provide directly to us

• Contact information, such as your name, email address, phone number, postal address, and company name
• Account and profile information, such as login credentials, saved preferences, and account identifiers
• Transaction and order information, such as products viewed, quoted, reserved, purchased, returned, financed, or serviced
• Customer service information, such as support requests, warranty claims, registration details, installation questions, and case history
• Business information, such as job title, dealership name, fleet information, installer information, and purchasing role
• Communications, such as emails, call notes, chat transcripts, survey responses, reviews, and messages you send to us
• Files and content you submit, such as photos, videos, attachments, or other materials you provide in connection with service, support, or product inquiries

Sensitive personal information

We do not seek to collect sensitive personal information unless reasonably necessary for a permitted business purpose. If we do collect sensitive personal information, we will use and disclose it only as reasonably necessary and proportionate for the purposes permitted by applicable law.

3. Information We Collect Automatically

• IP address
• Browser type and version
• Device type and identifiers
• Operating system
• Approximate location derived from IP address
• Pages viewed, links clicked, referring URLs, timestamps, and site navigation behavior
• Email engagement data such as opens or clicks, where permitted by law
• Cookie identifiers and similar technology data

We may also use analytics tools, advertising tags, server-to-server integrations, and similar technologies to understand performance, personalize content, measure campaigns, improve our website, and support audience creation, suppression, remarketing, and advertising measurement.

4. Information We Receive from Other Sources

• Affiliates and related brands
• Dealers, distributors, installers, and service partners
• Payment processors, shipping providers, financing providers, and ecommerce vendors
• Customer relationship management, marketing automation, and support platforms
• Analytics, advertising, and measurement partners
• Publicly available sources
• Data providers or business partners, where permitted by law

We may combine information collected from these sources with information we collect directly from you or automatically through your use of our websites and services.

5. How We Use Personal Information

We use personal information to provide products and services

• Process orders, quotes, reservations, payments, returns, and refunds
• Fulfill shipments and coordinate delivery
• Register products and administer warranties
• Provide service, technical support, and customer care
• Manage accounts and maintain dealer or business relationships

We use personal information to communicate with you

• Respond to questions, requests, and support issues
• Send order confirmations, service messages, warranty notices, or other transactional communications
• Provide requested catalogs, product information, updates, or other materials
• Send marketing communications, newsletters, promotional offers, or event-related information, subject to applicable law

We use personal information to improve and personalize experiences

• Understand how our website, products, and services are used
• Diagnose technical issues and debug performance problems
• Improve site usability, content, product information, and support workflows
• Personalize recommendations, website experiences, and communications
• Develop new services, features, and business insights

We use personal information for advertising and measurement

• Deliver and measure advertising
• Build, use, or suppress audience segments
• Match customer or prospect information with advertising platforms
• Personalize ads and marketing experiences
• Understand conversion activity, attribution, and campaign performance

We use personal information for security, fraud prevention, and legal compliance

• Protect our websites, systems, products, and business
• Detect and prevent fraud, abuse, and unauthorized activity
• Comply with legal obligations and respond to lawful requests
• Enforce our policies, terms, and agreements
• Support audits, reporting, and internal business operations

6. How We Disclose Personal Information

Service providers and contractors

We may disclose personal information to vendors that perform services on our behalf, such as website hosting providers, ecommerce providers, payment processors, shipping partners, CRM and marketing platforms, support providers, analytics vendors, IT vendors, fraud prevention vendors, and professional advisors.

Dealers, distributors, installers, and business partners

We may disclose personal information to authorized dealers, distributors, installers, financing partners, or other business partners when needed to fulfill your request, provide service, support a transaction, facilitate installation or support, or otherwise support your relationship with BendPak.

Advertising, analytics, and marketing partners

We may disclose personal information to advertising platforms, ad networks, social media platforms, analytics providers, and measurement partners to support activities such as campaign reporting, attribution, targeted advertising, remarketing, suppression, and audience matching.

Corporate and legal disclosures

We may disclose personal information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, audit, legal process, law enforcement request, or where necessary to protect rights, property, safety, systems, or users.

7. Advertising, Analytics, and Audience Matching

We use advertising, analytics, and measurement tools to help us understand the effectiveness of our marketing and make our communications more relevant. This may include:

• Cookies, pixels, and ad tags placed on our websites or emails
• Analytics and conversion tools
• Server-to-server integrations
• Remarketing and retargeting tools
• Customer list uploads or audience matching using identifiers such as name, email address, phone number, ZIP code, purchase history, or related customer records
• Suppression of current customers from acquisition campaigns

Depending on applicable law and the specific data flow, some of these disclosures may constitute a sale, sharing, or use of personal information for targeted advertising or cross-context behavioral advertising.

Categories of personal information that may be disclosed

• Identifiers and contact information
• Customer records and transaction-related information
• Internet or network activity information
• Device and browser information
• Approximate location or ZIP code
• Inferences and audience segmentation data

Categories of recipients

• Advertising platforms
• Ad networks
• Social media platforms
• Analytics providers
• Measurement or attribution partners

We do not knowingly sell or share the personal information of consumers under 18 years of age.

8. Your Choices and Controls

Depending on your interaction with us and your location, you may be able to:

• Update account or profile information
• Unsubscribe from marketing emails
• Opt out of marketing text messages by replying STOP, where applicable
• Manage cookie preferences or browser settings
• Use available consent tools or preference centers
• Opt out of certain analytics and advertising uses
• Exercise privacy rights described below

Do Not Sell or Share / Targeted Advertising Opt-Out: If you are entitled to do so under applicable law, you may opt out by clicking the Do Not Sell or Share My Personal Information link in our website footer or visiting Do Not Sell or Share My Personal Information.

Global Privacy Control: Where required by law, we recognize browser-based opt-out preference signals, such as the Global Privacy Control, as a request to opt out of sale or sharing for that browser or device and, where applicable, for the consumer associated with the request.

9. California Privacy Rights

California residents may have rights including:

• Right to know categories of personal information collected, sources, business purposes, and third-party disclosures
• Right to access specific personal information collected
• Right to delete personal information collected
• Right to correct inaccurate personal information
• Right to opt out of sale or sharing of personal information
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising privacy rights

To exercise your rights, you or your authorized agent may:

• Visit [Insert Privacy Rights Request URL]
• Email [email protected]
• Call 805-933-9970

We may require verification of identity and authorized agent authority.

California: Prior 12 Months Data Table

The table below is a working draft and must be reviewed against BendPak’s actual data flows before publication.

10. Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable law, including access, deletion, correction, opt-out of targeted advertising, opt-out of profiling, and appeals. Contact us using the methods above.

11. Data Retention

We retain personal information only as long as reasonably necessary for purposes described herein, including to provide products and services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations. When no longer necessary, we delete, deidentify, or securely dispose of information.

12. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and absolute security cannot be guaranteed.

13. Children’s Privacy

Our websites and services are not directed to children under 18, and we do not knowingly sell or share their personal information. Contact us if you believe a child has provided personal information so we can take appropriate action.

14. Third-Party Websites and Services

Our websites may link to third-party websites, applications, plugins, or services. We are not responsible for their privacy, security, or content practices. Review their policies before providing information.

15. International Transfers

BendPak is based in the United States. By accessing our websites from outside the U.S., you understand your information may be transferred, stored, and processed in the U.S. or other jurisdictions that may not provide equivalent data protection.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised "Last Updated" date. Material changes may trigger additional notice or consent where required by law.

17. How to Contact Us

If you have questions or want to exercise your rights: