Taylor Ray is an experienced drifter and mechanic who does some serious projects in his small shop. We were fortunate to chat with him and see how things have been going. He recently picked up a low-ceiling two-post lift: our very own GrandPrix. This lift comes in three models and was made for tight spaces. Taylor happens to be a BendPak fan, so once we asked him for an interview, he immediately said, “Yes!”
After you read this interview, catch up with Taylor and his work by following his channel. Be sure to subscribe, so he knows that what he’s doing is what you want to see.
How have you been lately? What’s new for you in or even out of the garage?
Everything’s been great! I moved on from my job to pursue YouTube full-time, moved into a house with a real shop, land and good ole peace and quiet. It’s been a breath of fresh air. Pun intended. Not only have I had the room and resources—specifically my new Grand Prix lift—to do more with my cars and my YouTube channel, but I’ve had so much more time to really get things done.
It’s been awesome to see things come together so much quicker than they did before. I’ve also been running a giveaway on my C5 Corvette and that has been really fun!
What would you say you’re most known for in the automotive community?
I would have to say drifting, hands down. More specifically, drifting a Miata, as it’s not that common of a drift car. Or possibly my C5 Corvette drift car. That made waves in the beginning because people didn’t think it would work for drifting and it did extremely well out of the box.
Lately we’ve been driving our near-stock Z’s, and I think that has caught a lot of people’s attention due to the fact that [they] are able to see how much you can do with a virtually stock engine 350Z that you can find for $3,000. I hope to get more people into simpler cars so they can spend more time driving, and less time wrenching.
What’s it been like watching your channel grow to over 300,000 subscribers?
It’s definitely surreal. It’s strange because in a sense, it’s like everything else. The more you have the more you want. It’s easy to compare yourself with this guy with over a million or that guy with 5 million, etc. However, when I take a step back, and think back to the beginning of all this, I remember thinking, “If I can make it to 10,000 that would be insane,” which really puts things in perspective. It’s been a long journey, with more to come.
Follow-up to my last question: where do you hope to take your channel next? What’s the dream scenario, if you can even predict that?
Ideally, I would like to continue to grow my audience, and get my views-to-subscriber ratio up, thus having more income for more content which in a perfect world translates into more views. I have a lot of content I really want to start making.
I want to start doing all sorts of different budget builds from all genres of the car scene and explore all of those, do more fun and wild videos, and just have more fun building and driving more cars. I don’t really car to make it big off YouTube, I just want to be able to sustain my passion for cars.
Any advice for people starting a channel, or thinking about starting one?
Make sure you’re doing it for the right reasons. Start making videos you want to make, for the reasons you want to make them. Remember that even if your channel doesn’t blow up the way we all dream of, at the end of the day, you’re still building yourself a scrapbook of your greatest memories.
Before YouTube, I never took the time to film at drift events for myself. I spent about 3 years not driving and was kicking myself for not having any footage to look back on. That’s one of my favorite parts of having a channel: the ability to go back to an event in my life and watch the highlight reel.
You’ve had a GrandPrix for a while. What’s been the biggest change in your life since getting it?
It’s been an immense help in my day to day wrenching. Knowing that I can get my car above my head at the touch of a button makes it so much easier to get motivated and get out there and get stuff done. Not to mention, having a lift is just one of those things. As a man who loves tools, it doesn’t get much better than having your own car lift. I’ve been going out to the shop to work on stuff even when I don’t need to as an excuse to use my lift.
Who should watch and subscribe to your channel? What makes your content unique?
My channel is definitely geared toward people who build and work on their own cars. I go over a lot of the small details with every build. It’s something that the average enthusiast would probably find boring, but for the people who are doing all of this stuff themselves, it’s the only way it’s interesting.
As a hardcore gearhead, it’s hard to watch [YouTubers] cover builds in a way that [viewers] with no car knowledge can understand. However, that is what appeals to the masses. I myself would prefer a smaller following, with greater quality, than a massive [number of followers] with no real true passion for what we’re all doing.