One particularly sharp viewer noticed the distinct features of the BendPak logo on the two post lifts in the new SuperPages TV spot. The short ad promotes their “SuperGuarantee^TM” service in which they promise to “step in and make it right” if one of their approved tow trucks or automotive service repair shops somehow lets the customer down.

Our lifts are viewable in the background during a brief garage-interior pan shot. It’s roughly in the middle of the ad. The ad’s slogan is: “Now it’s easy to spot the good guys,” but we think it’s always been easy to spot the good guys when they’re using BendPak equipment.