Blog

April

Ladies and Gentlemen of the Jury, We Give You Exhibit A

Even after all these years, it’s still exciting to see BendPak equipment in print. In this case however, we were mostly confused. If you compare the three lifts, you can see that they all are in the same weight capacity category and they all do essentially the same thing. But somehow the BendPak car lift got placed merely in the “Good” category.

What. The. Heck.

So this is where we’re supposed to say, “We’re just as good as the other guys,” right? NO WAY. We’re better than just good and we can prove it. See, we like to actually back up our claims of good / better / best. You know, instead of relying on some marketing hack (who knows more about fonts than say…engineering) to make assumptions based solely on price. It’s a little thing we like to call truth in advertising.

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