BendPak BlogMay 21st, 2013
In an effort to better serve their growing Latin customer base, automotive equipment manufacturer BendPak-Ranger recently launched a Spanish language version of their popular English website.
BendPak’s Spanish website, www.bendpak.com.mx, is a direct adaptation of their English version and the culmination of over eight months of dedicated effort. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated Spanish language marketing staff to oversee content creation and adaptation…see the full story.
“Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance,” said Jeff Kritzer, Senior Vice President of Sales and Marketing. “Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors.”
The expanding Latin market is an important segment for BendPak / Ranger. The Spanish website launch further demonstrates their enduring commitment to the Hispanic community. This new Spanish website includes everything from catalogs and videos, to installation and maintenance manuals allowing Latin customers to find the information they need quicker and easier.
“As one of the fastest growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language,” said David Ramirez, Director of International Sales for BendPak. “The launch of our new website is yet another step we’ve taken to accomplish this mission.”March 16th, 2013
Get to know the Ranger R30XLT NextGen Tire Changer a little better. Check out the just-released video on YouTube and get a full overview of the time-saving features that make this tire machine a great investment for any shop. This is one of the sturdiest machines Ranger makes, complete with easy-to-use foot pedals and a unique roller tool that you’ve just got to see.
See it below:
Fast N’ Loud is back Monday February 18th for their second season. They’ve got a ton of surprises in store, but one of them is a brand new garage. That’s right guys, Gas Monkey Garage has moved, expanded, and upgraded! Naturally, they guys (Richard Rawlings and Aaron Kaufmann) wanted to outfit their shop with only the best—and that means BendPak / Ranger equipment. So we sent a team of installers down to Texas to hook them up and they came back with these pictures.
Now normally this isn’t too big of a deal—BendPak car lifts and equipment are in famous shops and garages all over the world, not to mention on tons of automotive TV shows. But as we flipped through these photos it dawned on us…season 2 of Fast N’ Loud hasn’t even hit and here we have world-exclusive photos of the bigger, better Gas Monkey Garage.
So what else could we do? Like any good fan there’s only one course of action: post them online and share them with all our friends! So what the heck are you waiting for?
Head over to the official BendPak Flickr page to be one of the first in the general public to check out the all new Gas Monkey Garage on the upcoming Fast N’ Loud season!January 9th, 2013
Parking lots, particularly in big cities, all eventually run into the same problem—space constraints. Before you go out and try to buy up the surrounding properties to knock them down and build another lot, consider BendPak’s PL-14000 triple-stacker parking solutions. The PL-14000 is the most cost effective way to increase your parking capacity by 300% without having to hassle with the pain of acquiring new property, obtaining building permits, an architect, and all that goes with creating a new structure.
Check out the video below to see how the PL-14000 works its magic. This thing is so big, we had to film it outside. Good thing it’s designed to work flawlessly inside or outside.
If you want to learn more, go directly to the PL-14000 parking lift product page.December 21st, 2012
It’s become something of a tradition here at BendPak to give our friends a little dose of automotive holiday cheer. Check out this year’s desktop background, courtesy of the creative department here at BendPak. Think of it as our Christmas card to all you fine gearheads.
Hope you enjoy!November 30th, 2012
Bret Michaels has a brand new show called “Rock My RV” and BendPak equipment is going to be there to support his hand-picked team of skilled custom RV designers and fabricators. But while we were visiting the set at the Picture Car Warehouse in Northridge, CA, we stumbled upon an extremely odd vehicle.
The truck’s mismatched colors and panels reminded us of all the frustrating hours we’ve spent trying to put together misshaped and overly colorful Swedish furniture. And that’s why we have lovingly dubbed it “The IKEA Car.”
Take a look at the IKEA car photos on our official Flickr page and let us know what you think.
Update: We found some video too–which may or may not be working at the moment…October 4th, 2012
Fast N’ Loudis Discovery Channel’s newest automotive hit show with motor mastermind Richard Rawlings and mechanical prodigy Aaron Kaufmann of Gas Monkey Garage. The program follows Aaron and Richard as they search all over Texas and nearby states for hidden automotive treasures. At the end of the day, it will be up to Richard and Aaron to work tirelessly to transform these automobiles into gems and turn a profit at auction.
Fast N’ Loud is a great ride with fun and attitude. BendPak is proud to have our car lifts and automotive equipment featured on the show. Check out BendPak’s exclusive behind the scenes installation pictures over on our official Flickr page.September 26th, 2012
For the first time in nearly three decades, BendPak Inc., one of the industry’s largest automotive service equipment providers, will not exhibit at SEMA / AAPEX.
“Like many businesses, we’re watching every dollar we spend, and that means reevaluating strategies,” said Jeff Kritzer, senior vice president of BendPak sales and marketing. “There’s more cost-effective ways to reach our customers than ever before. Between social media, virtual meetings, and even traditional television sponsorships and print media, trade shows no longer hold the lead generation crown that they once did,” said Kritzer.
BendPak judges their Return on Event using weighted criteria such as lead generation, attendance, location, competitor presence, previous attendance, additional incentives, booth location, and cost to attend.
“We’ve been reviewing our marketing activities and expenditures for the past couple years,” said Don Henthorn, company President. “Numbers don’t lie. We’re having trouble justifying the cost of exhibiting at the Las Vegas Aftermarket Week. The costs are also high for those who attend the shows which is sure to reduce foot traffic. Tradition isn’t a good enough reason anymore.”
“We’ve observed a marked slowdown in trade show traffic across the board each year since 2000,” said Craig Eadie, BendPak’s controller. “Trade shows once played an important role in driving our company’s growth, mostly because it was the only place a manufacturer could show off its products and get to know its customer base. But now savvy consumers can find our product information and demonstrations online. Instead of reacting to the new reality by lowering costs, many trade show organizers and contractors are holding firm on their exorbitant prices. That’s bad business, and the investment on our end no longer stands up to scrutiny,” said Eadie.
Still, BendPak executives have not ruled out exhibiting at future SEMA and AAPEX events and admit that technology cannot completely replace the touch-and-feel experience that show-goers get when standing in a booth. “We love the experience of SEMA / AAPEX and hope something will change by this time next year. Until then, we’re investing in new product development and other web-based marketing ventures,” said Kritzer.July 13th, 2012
Institute (ALI) Lift Inspector Certification Program. ALI invites vehicle lift inspectors to register to be among the first in North America to become Certified Lift Inspectors. Register at www.autolift.org/store.htm.
ALI has developed the new Lift Inspector Certification Program in response to growing demand from businesses that use vehicle lifts, as well as the governmental health and safety organizations that monitor them. Annual vehicle lift inspections conducted by a “qualified automotive lift inspector” are required by the ANSI National Standard covering vehicle lift operation, inspection, and maintenance (ANSI/ALI ALOIM: 2008) and are included by reference in regulations in the United States and Canada. However, until now there have been no national vehicle lift inspection licensing or certification programs.
“Proper vehicle lift certification, installation, and inspection have come under increased scrutiny in recent years by OSHA and other local, state, provincial and federal health and safety officers,” explains R.W. “Bob” O’Gorman, ALI president. “This has resulted in an increase in shops looking for qualified automotive lift inspectors. Without a national certification program in place, vehicle lift inspection companies haven’t been able to offer independent validation that their inspectors are qualified. The Certification Program will provide third-party assurance that a Certified Lift Inspector has been tested and proven competent to thoroughly inspect an installed vehicle lift and report on its suitability for continued use and/or the need for maintenance or repair. We encourage all vehicle lift inspectors to demonstrate their professionalism and differentiate themselves from their competitors by getting certified.”
Anyone with a minimum two years experience as a vehicle lift inspector may apply to participate in the certification program. The program includes extensive printed training materials, a six-hour Participants Orientation workshop, a written pre-course exam, a final course exam, and documented practical experience. After successfully passing the exams, the candidate will receive recognition as an automotive lift inspector certified by ALI, as well as a Certified Lift Inspector patch and other official materials. Companies with a Certified Lift Inspector on staff will be listed in an online directory on the ALI website. The directory will be searchable by ZIP code, to make it easy for customers to find local vehicle lift inspection companies with ALI certified inspectors.
Currently in the pilot program phase, the ALI Lift Inspector Certification Program officially kicks off with an event Oct. 31-Nov. 1 at the 2012 SEMA Show in Las Vegas. Vehicle lift inspectors interested in participating in the first offering are encouraged to come to the orientation meeting and workshop the afternoon of Oct. 31 and all day (six hours) on Nov. 1.
As part of the launch, ALI has reduced the price of the program from $2,000 to $850 for
a limited time. Register by August 15, 2012, to guarantee a place in the premiere group.
Registration is open at www.autolift.org/store.htm.
“We have been getting requests to join the program for months,” says Dale Soos, ALI senior project engineer. “Now that registration is open, the kick-off event in Las Vegas is filling fast. Those who delay signing up may find they are unable to participate in another workshop until May or June of 2013.”
Lift Inspector Certification Program – Registration Details
Participant Application Initiation Fee & Las Vegas Workshop
One time application initiation fee for organizations seeking to participate in ALI’s Lift Inspector Certification Program.
Non-Refundable Fee Includes: Participant Application, Participation Agreement, Form
for online access to the Inspector Certification Program Manual, binder containing
supporting documents and applicable standards.
Las Vegas workshop registration deadline is August 15, 2012
Fee also includes: Lift Inspector Application for first Candidate, Course Materials for first Candidate, 2013 remaining calendar year of Participant’s Associate Class Membership in ALI (Membership is activated once certification is granted).
NOTE: Purchaser shall receive Participant and Lift Inspector Application Forms along
with a secure Resource Library Access Agreement within 14 working days of order
acceptance. On receipt of completed Applications and Agreement, a Program Participation Agreement shall be sent via UPS.
Participant’s Certification Program binder, online access to the Inspector Certification Program Manual, and first Candidate’s course materials are scheduled to ship from Cortland, NY
immediately following the Participant’s Workshop.
Click here to participate.July 12th, 2012
Hey BendPak Fans!
While digging around in our archives, we found these pictures from a 2010 photo shoot featuring our HDS-14 series four-post car lifts. You’ll notice that a couple features have been improved on since then, but this is still an interesting little trip back two years.
Click the image below to check out our album on Flickr.