BendPak BlogSeptember 26th, 2012
For the first time in nearly three decades, BendPak Inc., one of the industry’s largest automotive service equipment providers, will not exhibit at SEMA / AAPEX.
“Like many businesses, we’re watching every dollar we spend, and that means reevaluating strategies,” said Jeff Kritzer, senior vice president of BendPak sales and marketing. “There’s more cost-effective ways to reach our customers than ever before. Between social media, virtual meetings, and even traditional television sponsorships and print media, trade shows no longer hold the lead generation crown that they once did,” said Kritzer.
BendPak judges their Return on Event using weighted criteria such as lead generation, attendance, location, competitor presence, previous attendance, additional incentives, booth location, and cost to attend.
“We’ve been reviewing our marketing activities and expenditures for the past couple years,” said Don Henthorn, company President. “Numbers don’t lie. We’re having trouble justifying the cost of exhibiting at the Las Vegas Aftermarket Week. The costs are also high for those who attend the shows which is sure to reduce foot traffic. Tradition isn’t a good enough reason anymore.”
“We’ve observed a marked slowdown in trade show traffic across the board each year since 2000,” said Craig Eadie, BendPak’s controller. “Trade shows once played an important role in driving our company’s growth, mostly because it was the only place a manufacturer could show off its products and get to know its customer base. But now savvy consumers can find our product information and demonstrations online. Instead of reacting to the new reality by lowering costs, many trade show organizers and contractors are holding firm on their exorbitant prices. That’s bad business, and the investment on our end no longer stands up to scrutiny,” said Eadie.
Still, BendPak executives have not ruled out exhibiting at future SEMA and AAPEX events and admit that technology cannot completely replace the touch-and-feel experience that show-goers get when standing in a booth. “We love the experience of SEMA / AAPEX and hope something will change by this time next year. Until then, we’re investing in new product development and other web-based marketing ventures,” said Kritzer.July 13th, 2012
Institute (ALI) Lift Inspector Certification Program. ALI invites vehicle lift inspectors to register to be among the first in North America to become Certified Lift Inspectors. Register at www.autolift.org/store.htm.
ALI has developed the new Lift Inspector Certification Program in response to growing demand from businesses that use vehicle lifts, as well as the governmental health and safety organizations that monitor them. Annual vehicle lift inspections conducted by a “qualified automotive lift inspector” are required by the ANSI National Standard covering vehicle lift operation, inspection, and maintenance (ANSI/ALI ALOIM: 2008) and are included by reference in regulations in the United States and Canada. However, until now there have been no national vehicle lift inspection licensing or certification programs.
“Proper vehicle lift certification, installation, and inspection have come under increased scrutiny in recent years by OSHA and other local, state, provincial and federal health and safety officers,” explains R.W. “Bob” O’Gorman, ALI president. “This has resulted in an increase in shops looking for qualified automotive lift inspectors. Without a national certification program in place, vehicle lift inspection companies haven’t been able to offer independent validation that their inspectors are qualified. The Certification Program will provide third-party assurance that a Certified Lift Inspector has been tested and proven competent to thoroughly inspect an installed vehicle lift and report on its suitability for continued use and/or the need for maintenance or repair. We encourage all vehicle lift inspectors to demonstrate their professionalism and differentiate themselves from their competitors by getting certified.”
Anyone with a minimum two years experience as a vehicle lift inspector may apply to participate in the certification program. The program includes extensive printed training materials, a six-hour Participants Orientation workshop, a written pre-course exam, a final course exam, and documented practical experience. After successfully passing the exams, the candidate will receive recognition as an automotive lift inspector certified by ALI, as well as a Certified Lift Inspector patch and other official materials. Companies with a Certified Lift Inspector on staff will be listed in an online directory on the ALI website. The directory will be searchable by ZIP code, to make it easy for customers to find local vehicle lift inspection companies with ALI certified inspectors.
Currently in the pilot program phase, the ALI Lift Inspector Certification Program officially kicks off with an event Oct. 31-Nov. 1 at the 2012 SEMA Show in Las Vegas. Vehicle lift inspectors interested in participating in the first offering are encouraged to come to the orientation meeting and workshop the afternoon of Oct. 31 and all day (six hours) on Nov. 1.
As part of the launch, ALI has reduced the price of the program from $2,000 to $850 for
a limited time. Register by August 15, 2012, to guarantee a place in the premiere group.
Registration is open at www.autolift.org/store.htm.
“We have been getting requests to join the program for months,” says Dale Soos, ALI senior project engineer. “Now that registration is open, the kick-off event in Las Vegas is filling fast. Those who delay signing up may find they are unable to participate in another workshop until May or June of 2013.”
Lift Inspector Certification Program – Registration Details
Participant Application Initiation Fee & Las Vegas Workshop
One time application initiation fee for organizations seeking to participate in ALI’s Lift Inspector Certification Program.
Non-Refundable Fee Includes: Participant Application, Participation Agreement, Form
for online access to the Inspector Certification Program Manual, binder containing
supporting documents and applicable standards.
Las Vegas workshop registration deadline is August 15, 2012
Fee also includes: Lift Inspector Application for first Candidate, Course Materials for first Candidate, 2013 remaining calendar year of Participant’s Associate Class Membership in ALI (Membership is activated once certification is granted).
NOTE: Purchaser shall receive Participant and Lift Inspector Application Forms along
with a secure Resource Library Access Agreement within 14 working days of order
acceptance. On receipt of completed Applications and Agreement, a Program Participation Agreement shall be sent via UPS.
Participant’s Certification Program binder, online access to the Inspector Certification Program Manual, and first Candidate’s course materials are scheduled to ship from Cortland, NY
immediately following the Participant’s Workshop.
Click here to participate.July 12th, 2012
Hey BendPak Fans!
While digging around in our archives, we found these pictures from a 2010 photo shoot featuring our HDS-14 series four-post car lifts. You’ll notice that a couple features have been improved on since then, but this is still an interesting little trip back two years.
Click the image below to check out our album on Flickr.May 16th, 2012
Producers of the hit SPEED Channel series Chop Cut Rebuild …With Dan Woods have garnered the automotive specialty broadcaster its first Daytime Emmy nomination. The National Academy of Television Arts and Sciences recently announced its Daytime Emmy nominees for the June 23rd awards ceremony at the Beverly Hilton Hotel in Los Angeles, naming the long running SPEED series as a nominee for “Outstanding Lifestyle Series”.
Chop Cut Rebuild blends documentary style into the “how-to” genre by following the restoration of two distinctively iconic vehicles in a season-long 13 episode process. Now in its eighth season on SPEED, the series has featured top professionals in the restoration trade who reveal the tricks, skills, and challenges of a complete show-quality vehicle restoration.
Chop Cut Rebuild premiered on SPEED in 2004. The series creator, host, and Executive Producer is Dan Woods, who is also known for his long standing acting role in the successful Degrassi franchises as teacher/principal Raditch. Woods believes the series has enjoyed its longevity due to its focus on process – rather than personality. “Chop Cut Rebuild is about the real effort needed to restore iconic symbols of American engineering. It isn’t about throwing wrenches, or dysfunctional people”, says Woods.
Edward Peghin, has been the series Co-Executive Producer and Director for the past three seasons. Edward credits much of the series success to the right mix of on-camera talent and an enthusiastic production team. “Finding the right people who understand cars and blending them with people who understand television has been the key.” Peghin adds, “Everyone understands their roles, their strengths, and they love what they do”, states the veteran producer.
Chop Cut Rebuild has featured the restoration of every type of popular vehicle from classic Camaro, Charger, and Mustang muscle cars, to rare and unique vehicles like the Delorian pre-curser Bricklin SV1 from the early 1970’s. The ninth season of Chop Cut Rebuild is currently in production and will premier in fall 2012.May 8th, 2012
A little something inspired by our British friends for your amusement.May 3rd, 2012
Some contests promise to put you behind the wheel of a dream car.
BendPak wants to put our biggest fan behind the wheel of 500 dream cars.
Starting at the beginning of May, we’re giving you the opportunity to win the ultimate home racing experience.
- Fanatec® Driving Simulator
- Microsoft ® Xbox 360™ 250GB
- Forza Motorsport 4™
Second Runner Up:
To enter, show us your Lift Love on YouTube
Step 1: Make a video all about it between 10 seconds and 10 minutes, and post it on YouTube.
Step 2: Head over to our official entry page and fill out the form. Remember to give us your video link!
Step 3: Get social with as many people as possible so they’ll view and like your video.
That’s pretty much it! But please make sure you read the official contest rules to ensure your video qualifies.
Videos will be judged based “Likes” and “Total Views.” In the event of a tie or close call, we will also consider how well the video represents the spirit of the BendPak brand.
Contest ends on August 31st, so you better get filming. Winner will be notified by September 30th, 2012.
We can’t wait to see what you guys come up with!
Need more inspiration? Check out the videos below to learn more about the prizes.
Forza Motorsport 4:
Fanatec CSR Elite Wheel:
Fanatec CSR Elite Pedals:
Thinking about ordering a PLT-6S Parking Lift from BendPak, but wondering exactly what goes into the installation? We took a ride out with our installation crew down the 101 Freeway a few miles to capture exactly what to expect from a home garage PLT-6S Installation. Check out the official BendPak Flickr page to see for yourself.
The PLT-6S is a tilt-type parking lift with a surprisingly small footprint. This allows parking lot owners and garage gurus alike to take maximum advantage of their available space. This isn’t a work-lift though–if you’re interested in doing a lot of maintenance on your own vehicle, you may want to consider one of our HD-Series four-post car lifts.
However if you just want to convert your two-car into a three-car, you’re really not going to find a better solution.
The adjustable tilt-up design of the top platform gives the user a lot of wiggle room when it comes to the angle of the raised vehicle. For instance, if your garage ceiling comes down lower or has a beam in the way, it’s no trouble to keep the top vehicle nose down in order to avoid interference. Additionally, this allows taller vehicles to still be parked below without increasing the overall size of the parking lift.
The best part is that the PLT-6S keeps your vehicles completely secure with a parking well that uses the car’s own weight to secure the front wheels. And of course, the industrial-strength locking mechanism ensures that everything stays right where you left it.
Check out the PLT-6S product page for more information. You should also watch the videos below to see this parking lift in action.December 23rd, 2011
From your friends at BendPak / Ranger, have a happy and safe holiday season. Click the image above to download your own BendPak holiday background!
We’ll be celebrating with our families, so our offices are closed Monday, December 26th in addition to the weekend. However, you can still leave us messages via general voicemail box or e-mail. We’ll be back to answer them on Tuesday, December 27th.November 18th, 2011
You can stop holding your breath–Car Warriors is returning for Season 2 on SpeedTV. The best part? Not only do the lucky contestants get compete on insane dream automotive projects, they also get to work on BendPak / Ranger equipment. That’s right: when you tune in this coming February you’ll see the garage set decked out in none other than BendPak’s finest car lifts and Ranger advanced tire changers.
But hey, 2012 is still a ways off. So to tide you over until then, check out these exclusive behind-the-scenes photos from the Car Warriors set on the official BendPak / Ranger Flickr Page.November 3rd, 2011
We're back at AAPEX / SEMA with a huge selection of brand new automotive innovations and long-standing brand favorites. We'd love for you to come by and take a peek, but if you aren't in Las Vegas this week, you can check out all the goodies right here. New pictures will be posted over the next three days, so make sure to check back often!
Click an image below to be taken to that day's photo set on the Official BendPak Flickr Page.