Automotive Service Equipment (ASE Deals.com) launches new website to further assist their growing online audience.

Authorized BendPak Ranger dealer, ASE Deals, recently overhauled their website, which reflects their vision of delivering the best brands backed with superior customer service.

The website has a new contemporary look and feel, and enables customers to easily search for new products and services, such as BendPak 2-post or 4-post lifts. The new site is fully integrated with the company’s social media profiles on Facebook, Twitter, Google Plus and its blog, and has an integral customer relationship management system to ensure that after-service professionals are fully informed of customers’ needs in real time.

“Technology and design move at a fast pace and our website had become outdated," said Brian Lockhart, Automotive Service Equipment President. “We felt it was time to refresh the layout of the website and to make some key improvements. Our new website reflects the heavy investment we are making as an organization into our e-seller communication tools. The new site enables an improved level of interaction with our customers. We believe it reflects our service promise in its truest sense.”

In addition to being more accessible, dynamic and interactive, Automotive Service Equipment’s new website is search-driven, making it faster and easier for visitors to find exactly what they’re looking for. The new site offers a wealth of information and resources, including educational materials, tutorials, maintenance articles and more.

To see the new Automotive Service Equipment website, please go to www.asedeals.com