Archives : 2011 : March

Fighting Inflation and Keeping Costs Low

March 31st, 2011

Wednesday, the head of mega retailer Wal-Mart’s U.S. operations warned USA TODAY’S editorial board that the coming inflation is “going to be serious” and that he is seeing “cost increases starting to come through at a pretty rapid rate.”

Steel worker with sparks flying

On the manufacturing side, automotive equipment companies like BendPak Inc. have already been hit hard with a 20% spike in raw steel costs beginning in July, 2010. Despite this, BendPak Inc. was able to keep prices stable below the industry average with most products only seeing a price increase between 3% and 14%.

“BendPak’s commitment to the consumer has always been to keep quality high and costs reasonable. We saw the steel hikes coming and were able to make the necessary cuts to protect our customers from feeling the pinch,” said Jeff Kritzer, Senior Vice President of Sales and Marketing at BendPak Inc.

Still, industry experts say that consumer anxiety over the falling U.S. dollar could be a compounding factor in a potential double-dip recession. USA TODAY reported that inflation worries pushed the Consumer Confidence Index down by 8.6 points in March.

“What we don’t want to see is a self-fulfilling prophecy due to overreaction,” said Derek Taylor, BendPak’s Communications Director. “Social networks are exploding with the bad news but we are taking the cautiously optimistic approach.”

“BendPak is able to run a lot leaner than most people realize, mostly because we have complete control over our own factories,” said Jeff Kritzer. “We’re digging in our heels and holding the line on prices, and we can do it longer than anyone else.”

BendPak’s Photo Shoot With Bill Goldberg

March 2nd, 2011


In this industry, we get to work with the biggest names in entertainment who are also car guys like us. Most of the time they’re just customers who like BendPak so much they agree to say a word or two on our behalf. But in cases of the extreme automotive fan, we’re lucky enough to feature them in their very own BendPak car lift ad. This last Monday, we got the ball rolling on our newest addition. Our trip took us south to wrestler, actor and host Bill Goldberg’s impressive garage and automotive collection.

Bill Goldberg with fist raised near BendPak car lift

Bill Goldberg rocks steady with BendPak

We saw a minimum of 12 bays on Mr. Goldberg’s property, and six of them contain a BendPak car lift. He’s got two BendPak 2-post car lifts, one BendPak 4-post car lift and three general purpose single-post parking lifts. That’s right, he’s got six of BendPak’s finest all at home. We like to have each ad be 100% unique to the personality, and Bill is a true connoisseur. So what better way to make sure it’s going to howl Goldberg than to take the photos in the host’s very own Garage Mahal.

We’ve got a lot of work to do before the ad is ready for prime time, but until then we’ve got these behind-the-scenes photos of Bill’s bitchin’ set up.

In a couple of the photos you can see the car we’re featuring, Bill’s one-of-a-kind 1970 Mustang Boss 429 “Lawman.” Actually it was one of two such automobiles that were sent to Vietnam to give the troops a taste of awesome Americana-Automobilia while they were so far from home. One of the two was crushed at sea by a shipping container. We’d hate to be the guy who had to explain that one.

Bill’s a huge supporter of US soldiers and vets, so it makes a lot of sense that he’d have a special affinity for this rare vehicle.

In the background, you can also peak out a ‘68 Plymouth GTX convertible. This is the car that started a life long car obsession in Bill. Currently, he’s in the middle of restoring it to drive up the coast with his family.

Big thanks to Bill Goldberg, Chris Zsarney and the guys from Zstudios and everyone who put in this crazy-fun 16 hour day.

Check out the set on the official BendPak Flickr page. And make sure to follow @Goldberg on Twitter! And maybe @BendPak, if you feel so inclined.

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