Archives : 2009 : September

“Chop Cut Rebuild” Host Loves BendPak

September 29th, 2009

Dan Woods, producer and host of the show Chop Cut Rebuild on SpeedTV, recently had some nice words to say about us to a potential BendPak customer.

Dan Woods at Chop Cut Rebuild

Dan Woods at Chop Cut Rebuild

Excerpt below:

When it comes to products used on our show, we try to be very selective in how we source suppliers. When viewers see us using tools or equipment, we want them to be sure they are seeing quality products…BendPak has been a sponsor of our series for 3 seasons and they also sponsored our other series “Street Tuner Challenge.” BendPak supplies lifts to all our builders, who have nothing but praise for the products. Every shop we work with has continued to utilize the lifts long after filming is completed. The four posts we use are all mobile, if you get the caster kits. We’ve found this to be a great benefit for filming purposes. We even use them as high angle shooting platforms from time to time. A couple of the shops have opted to permanently mount the lifts once we were out of their hair and filming was complete.

Another of our sponsors, Surf City Garage Car Care Products, has an amazing collection of cars at their facility and they’ve purchased at least a dozen BendPak four post lifts to stack a very impressive car collection above and below the lift platforms. You’ll also find car guys like Jay Leno and Jessie James use BendPak lifts extensively.

If you do find your lifts need servicing from time to time, you’ll be very pleased with BendPak’s customer service department. They can walk you through basic maintenance and if needed, get technicians to you very quickly. A service some companies seem to ignore with regularity.

I think you’ll be very happy if you choose any BendPak product.

Now that’s what we call an endorsement! Make sure to check out Dan Woods and the gang on Chop Cut Rebuild on SpeedTV (especially if you’re also a fan of Mr. Raditch from Degrassi).

Another BendPak Spotted in TV Ad

September 21st, 2009

 

We’ve been spotted! Another sharp-eyed television connoisseur reported BendPak two-post lifts in the background of General Electric‘s “Hey, Got a Wrench?” commercial. So we rooted around on their website and found not only the ad, but also a “making-of” style documentary in which the “Pak” of the BendPak logo is clearly seen on one of the blue lift posts. I guess that means we can officially add “jet engine” to the long list of BendPak two-post lifting applications.

People in machine shop with BendPak two-post lift in background

BendPak car lift spotting!

Check out the videos below for yourself, and keep a look out for more hidden BP equipment in various media. We’re literally all over the place, so let us know what you find at marketing@bendpak.com.

The Great ALI Certification Debate

September 17th, 2009

 

Two days ago, a user named Piper on the GarageJournal forum started a poll about a topic very near and dear to our hearts here at BendPak: ALI Certification. The poll asked fellow members:

“All things considered, if you were going to buy a lift, would you buy certified, uncertified, or don’t care?”

Gold ALI Certification Sticker

Gold ALI Certification Sticker

You probably already have a general idea of where we stand on the subject, but it’s still a topic that is hotly disputed throughout the industry. For instance, you could easily argue that a BendPak lift would be equally safe without the snazzy gold sticker. We’re also sure that there are well-engineered lifts that simply do not partake in the ALI program. But we think that it’s a potentially missed opportunity.

Just because you know and love cars, doesn’t mean you should have to be a lift expert too. That’s why ALI exists. It can be tricky to spot a substandard lift among well-built ones if you don’t know what to look for. So ALI protects the consumer by offering a baseline for all the lift designs they review. At the end of the day, the consumer knows, “At the very least, this lift has X features and Y safety mechanisms.” That’s something that can be very valuable to a lift buyer. At the time of this posting, 60.92% of the Garage Journal members who answered the poll thought so, too.

But there’s another side to this: BendPak opts to participate in ALI certification to both inspire consumer confidence AND to get feedback from inspectors. ALI inspectors have literally seen it all, so we would be foolish not to adopt their specialized perspective. By employing a third party organization like ALI, we ensure that we don’t get stuck in a bubble, “blinded by our own brilliance,” as they say. Why would we pass on an opportunity to make our products even better?

Some people are okay with taking a risk–particularly if they just plan on using a lift for their home instead of commercial garages where liability is greater. Or if they know exactly what a bad weld looks like. Or how to spot a potentially weakness in a design. That’s fine, the choice exists and automotive enthusiasts will decide with their dollars, as they always have. As for us at BendPak, we just want to ensure we’ve done all we can. The rest is up to you guys.

We look at it this way: no one is ever going to walk away thinking, “Man, I really wish I would have gotten a NON-certified lift, instead.”

Anyways, head over to Piper’s GarageJournal poll for a really great summary of all the viewpoints on this topic. It’s worth a full read, all the way to the bottom.

Ranger RL-8500 Brake Lathe Camera Phone Pictorial

September 16th, 2009

Late yesterday, our quality control specialist was kind enough to give some of us a brief demonstration of the new Ranger RL-8500 Combination Brake Lathe. We rushed on the scene with our trusty, fancy, extremely high-resolution camera phone, to capture all the magnificent detail!

RL-8500 Combination Brake Lathe

RL-8500 Combination Brake Lathe

Seriously though, we love our new RL-8500 and it’s easy to see that it’s the most advanced lathing system we’ve ever produced. And that’s saying a lot when it comes from Ranger. We were only too happy to post some interesting (albeit somewhat blurry) images on the  BendPak Flickr page. Go there now and see all of the 3.2 megapixel glory! Or head over the the official Ranger Products page for high-resolution images.

US Auto Industry Breakdown

September 9th, 2009

2009 US Auto Industry Breakdown

What a difference three years make. The good bloggers over at Mint.com have put together a comprehensive snapshot of the US auto industry from 2006 until now, tracking and comparing the fall and rise of GM, Ford and Chrysler. Things are actually looking pretty good, no doubt aided by the Cash4Clunkers program that took place last month. It will be interesting to see if the upswing in new car sales is a sustainable trend. Essential reading for anyone interested in the future of the industry.

You can read the full article here, or just click the pic at the top for the full-sized chart.

BendPak Lifts Featured in TV Commercial

September 8th, 2009

One particularly sharp viewer noticed the distinct features of the BendPak logo on the two post lifts in the new SuperPages TV spot. The short ad promotes their “SuperGuaranteeTM” service in which they promise to “step in and make it right” if one of their approved tow trucks or automotive service repair shops somehow lets the customer down.

Man in yellow cape walking in car body shop with BendPak two-post lift in background

BendPak car lift appears momentarily on-screen

Our lifts are viewable in the background during a brief garage-interior pan shot. It’s roughly in the middle of the ad. The ad’s slogan is: “Now it’s easy to spot the good guys,” but we think it’s always been easy to spot the good guys when they’re using BendPak equipment.

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