BendPak BlogJune 13th, 2013
When you think of a BendPak two-post lift, you probably picture a big, beefy two-post frame surrounding a huge truck that is suspended majestically off the ground. The funny thing is, all of that relies on four things you probably didn’t think about—the contact pads. We offer many options here at BendPak, but by far the most popular has been our rubber pads.
But since these points of contact are so important, we started to ask ourselves: can we do better? And as usual, when we put our minds to it, we came up with something pretty darn great.
The problem with natural rubber is that it can degrade over time and, in extreme conditions, be hurt by certain chemicals. And even if that doesn’t happen, the material can be gouged or cut. But that shouldn’t come as too much of a surprise. After all, its malleability is part of what makes natural rubber so grabby.
So after trying several popular compounds, our engineers hit on the perfect new material for our two-post pads—something at least as grabby as natural rubber but superior in strength and overall toughness: Polyurethane. These new Polyurethane two-post contact pads are so tough in fact, that we are proud to call them Tuf-Pads™.
You see, they use a specially formulated hardness elastomer that we designed specifically to resist cutting, abrasions, and gouging—even those tricky chemicals and solvents–but without sacrificing that necessary stickiness that you get from rubber. And not only that, we made new Tuf-Pads™ extra durable to extend the life of the contact pads, taking your investment even further than you thought.
Like we said, those contact pads are small when compared to the rest of the two-post car lift structure, but they can make all the difference. So here at BendPak, we sweat the little stuff so you won’t have to.
Check out the Tuf-Pads™ product page for more information. They come included with new BendPak two-post lifts or you can buy them online. And while you’re there, check out all the other great accessories from BendPak designed to make automotive service a breeze.May 23rd, 2013
From time to time, we like to spotlight one of our happy BendPak fans in the blog. This time around the honor goes to Mr. Robert Kolsch, who purchased a BendPak four-post car lift for his residential garage back in March. Here’s some of the nice things Robert had to say about BendPak Lifts:
I want to thank you and your entire team of experienced installers for assembling my BendPak HD-9ST four post car lift today! It fits in the garage perfectly and allows me to park two cars in the space of one, plus the ability to perform routine maintenance and repairs. Quality work deserves a letter of recommendation…I will send a few photos over the next few days for your reference. Thanks again for the great work!!!
But his gratitude didn’t stop there. He was so pleased, he wrote us another letter:
I wanted to send a quick e-mail to let you know how happy I am with my BendPak four post car lift! You installed it two months ago and it is working perfectly. It’s nice being able to keep both of my cars in one garage bay! Everyone who sees it can’t believe how sturdy and durable it is. You and your team did a fantastic job! Thanks again!
And then even a THIRD letter to express how happy he was with his BendPak car lift:
My wife is really impressed! My neighbors can’t get over it! I think it’s the best purchase I ever made! My air compressor arrives today…You and your crew did a great job! I will be referring your name to anyone who wants a car lift!
Thank you, Robert. It’s guys like you that make us proud of what we do.May 21st, 2013
In an effort to better serve their growing Latin customer base, automotive equipment manufacturer BendPak-Ranger recently launched a Spanish language version of their popular English website.
BendPak’s Spanish website, www.bendpak.com.mx, is a direct adaptation of their English version and the culmination of over eight months of dedicated effort. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated Spanish language marketing staff to oversee content creation and adaptation…see the full story.
“Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance,” said Jeff Kritzer, Senior Vice President of Sales and Marketing. “Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors.”
The expanding Latin market is an important segment for BendPak / Ranger. The Spanish website launch further demonstrates their enduring commitment to the Hispanic community. This new Spanish website includes everything from catalogs and videos, to installation and maintenance manuals allowing Latin customers to find the information they need quicker and easier.
“As one of the fastest growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language,” said David Ramirez, Director of International Sales for BendPak. “The launch of our new website is yet another step we’ve taken to accomplish this mission.”March 16th, 2013
Get to know the Ranger R30XLT NextGen Tire Changer a little better. Check out the just-released video on YouTube and get a full overview of the time-saving features that make this tire machine a great investment for any shop. This is one of the sturdiest machines Ranger makes, complete with easy-to-use foot pedals and a unique roller tool that you’ve just got to see.
See it below:
Fast N’ Loud is back Monday February 18th for their second season. They’ve got a ton of surprises in store, but one of them is a brand new garage. That’s right guys, Gas Monkey Garage has moved, expanded, and upgraded! Naturally, they guys (Richard Rawlings and Aaron Kaufmann) wanted to outfit their shop with only the best—and that means BendPak / Ranger equipment. So we sent a team of installers down to Texas to hook them up and they came back with these pictures.
Now normally this isn’t too big of a deal—BendPak car lifts and equipment are in famous shops and garages all over the world, not to mention on tons of automotive TV shows. But as we flipped through these photos it dawned on us…season 2 of Fast N’ Loud hasn’t even hit and here we have world-exclusive photos of the bigger, better Gas Monkey Garage.
So what else could we do? Like any good fan there’s only one course of action: post them online and share them with all our friends! So what the heck are you waiting for?
Head over to the official BendPak Flickr page to be one of the first in the general public to check out the all new Gas Monkey Garage on the upcoming Fast N’ Loud season!January 9th, 2013
Parking lots, particularly in big cities, all eventually run into the same problem—space constraints. Before you go out and try to buy up the surrounding properties to knock them down and build another lot, consider BendPak’s PL-14000 triple-stacker parking solutions. The PL-14000 is the most cost effective way to increase your parking capacity by 300% without having to hassle with the pain of acquiring new property, obtaining building permits, an architect, and all that goes with creating a new structure.
Check out the video below to see how the PL-14000 works its magic. This thing is so big, we had to film it outside. Good thing it’s designed to work flawlessly inside or outside.
If you want to learn more, go directly to the PL-14000 parking lift product page.December 21st, 2012
It’s become something of a tradition here at BendPak to give our friends a little dose of automotive holiday cheer. Check out this year’s desktop background, courtesy of the creative department here at BendPak. Think of it as our Christmas card to all you fine gearheads.
Hope you enjoy!November 30th, 2012
Bret Michaels has a brand new show called “Rock My RV” and BendPak equipment is going to be there to support his hand-picked team of skilled custom RV designers and fabricators. But while we were visiting the set at the Picture Car Warehouse in Northridge, CA, we stumbled upon an extremely odd vehicle.
The truck’s mismatched colors and panels reminded us of all the frustrating hours we’ve spent trying to put together misshaped and overly colorful Swedish furniture. And that’s why we have lovingly dubbed it “The IKEA Car.”
Take a look at the IKEA car photos on our official Flickr page and let us know what you think.
Update: We found some video too–which may or may not be working at the moment…October 4th, 2012
Fast N’ Loudis Discovery Channel’s newest automotive hit show with motor mastermind Richard Rawlings and mechanical prodigy Aaron Kaufmann of Gas Monkey Garage. The program follows Aaron and Richard as they search all over Texas and nearby states for hidden automotive treasures. At the end of the day, it will be up to Richard and Aaron to work tirelessly to transform these automobiles into gems and turn a profit at auction.
Fast N’ Loud is a great ride with fun and attitude. BendPak is proud to have our car lifts and automotive equipment featured on the show. Check out BendPak’s exclusive behind the scenes installation pictures over on our official Flickr page.September 26th, 2012
For the first time in nearly three decades, BendPak Inc., one of the industry’s largest automotive service equipment providers, will not exhibit at SEMA / AAPEX.
“Like many businesses, we’re watching every dollar we spend, and that means reevaluating strategies,” said Jeff Kritzer, senior vice president of BendPak sales and marketing. “There’s more cost-effective ways to reach our customers than ever before. Between social media, virtual meetings, and even traditional television sponsorships and print media, trade shows no longer hold the lead generation crown that they once did,” said Kritzer.
BendPak judges their Return on Event using weighted criteria such as lead generation, attendance, location, competitor presence, previous attendance, additional incentives, booth location, and cost to attend.
“We’ve been reviewing our marketing activities and expenditures for the past couple years,” said Don Henthorn, company President. “Numbers don’t lie. We’re having trouble justifying the cost of exhibiting at the Las Vegas Aftermarket Week. The costs are also high for those who attend the shows which is sure to reduce foot traffic. Tradition isn’t a good enough reason anymore.”
“We’ve observed a marked slowdown in trade show traffic across the board each year since 2000,” said Craig Eadie, BendPak’s controller. “Trade shows once played an important role in driving our company’s growth, mostly because it was the only place a manufacturer could show off its products and get to know its customer base. But now savvy consumers can find our product information and demonstrations online. Instead of reacting to the new reality by lowering costs, many trade show organizers and contractors are holding firm on their exorbitant prices. That’s bad business, and the investment on our end no longer stands up to scrutiny,” said Eadie.
Still, BendPak executives have not ruled out exhibiting at future SEMA and AAPEX events and admit that technology cannot completely replace the touch-and-feel experience that show-goers get when standing in a booth. “We love the experience of SEMA / AAPEX and hope something will change by this time next year. Until then, we’re investing in new product development and other web-based marketing ventures,” said Kritzer.